Stick-on nails, a journal that gets you, skincare that's actually made for tween skin, and vitamins teens won't hide in a napkin. Made for girls, loved by moms.
Early access + a launch-day treat for the first 500 on the list. No spam, ever. Parents can unsubscribe anytime.
Shop the launch collection before anyone else.
A little something extra with your first order.
Help pick new nail designs and journal prompts.
Four ways to feel like your sparkliest self.
Big-sister advice in 5-minute episodes, hosted by Riona — an actual kid. First episodes drop at launch — join the list and we’ll tell you the second they’re live.
What big-sister energy means, and your first Squad Challenge.
What to pack, the homesick fix, and the question game that saves every sleepover.
Coming at launch ✦Name it to tame it, the brain dump, and the 3-line journal formula.
Coming at launch ✦Three steps. Not twelve. Your mom will approve.
Coming at launch ✦Scared first, confident after — plus the superhero pose.
Coming at launch ✦The Sassy Squad Pod is made by our family business ✦ New episodes weekly.
We're a family business making products we'd hand to our own girls. Everything is designed to age-appropriate safety standards, with clear labels and no fine-print surprises.
Scroll back up and drop your email — the Squad is waiting.